The importance of digital diplomacy, which we encounter as public diplomacy activities on digital platforms, has been recognized more and more, and it has been actively used by many countries through applications such as social media accounts and websites. In the light of this information, the aim of the study is to reveal the ways in which the ministry of sports, which is responsible for sports and athletes, which increases the awareness and prestige of countries in national and international platforms, uses websites as a digital diplomacy tool. The official websites of the Ministries of Sports of Turkey and Kyrgyzstan, which were . . .determined as the sample of the study, were analyzed with the categorical content analysis method, and the similarities and differences between the use of the websites of the ministries were determined.
Keyword: Ministry of Sports; digital diplomacy; digitalization; web design; Ministry of Youth and Sports of Republic of Turkey; network society; Ministry of Culture, Information, Sports, and Youth Policy of the Kyrgyz Republi
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Digital diplomacy is a form of new public diplomacy that uses the internet, new information and communication technologies, and social media as a means to strengthen diplomatic relations. The main differences from classical public diplomacy are greater access to information, more interaction between people and organizations, and greater transparency. Diplomacy is radically transforming in front of our eyes. In the face of new challenges, its structure and methods are changing, and new directions are emerging. The chapter analyzes new opportunities and technologies for use by the diplomatic departments of the Russian Federation and U . . .kraine in the course of current activities in the field of international relations. The authors also presented a descriptive analysis of the document entitled “The Truth behind Events in Ukraine and Donbass (2014-2022)” published on the official website of the Ministry of Foreign Affairs of the Russian Federation.
Keyword: public diplomacy; official website; datatization; internet; Ukraine; digital diplomacy; Russian Federation; descriptive analysi
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